Strategic approach and brand messaging

In the midst of presentations by other firms, our pitch presentation to Gilead Sciences in August 2007 was so well prepared and enlightening that we were awarded the job the following morning. Susan Hubbard, the Vice President of Investor Relations said that our design presentation was the best she had seen.Management was unanimous in supporting our proposed theme “Having Perspective” which fit perfectly with recent news and company highlights. Upon completion, management said the 2007 AR and online AR was the best they have ever produced. This report was selected as one of the 100 most effective annual reports produced that year and also was one of 18 gold winners in the prestigious Graphis international annual report competition. Later that year, Business Week named Gilead as the second best performing U.S. company, specifically citing Gilead’s unique company “perspective” – which mirrored the thematic wording we developed that year.